How to Market Real Estate Listings in a COVID-19 World

How to Market Real Estate Listings in a COVID-19 World

Written by allen.madzen, In Real Estate, Published On
October 11, 2021

Living in today’s COVID-stricken world is tough and full of uncertainties. The pandemic has affected a lot of people in terms of livelihood and worst of all lost people’s lives. It is a difficult time to live in this kind of situation, but there are solutions that could help us survive and get through it.

There are various industries that underwent turbulent changes over the past year due to COVID-19. And one of these is the real estate industry. A great number of real estate agencies and investors took a lot of time to find new ways to operate safely and effectively despite the current situation. The way real estate professionals interact with sellers and buyers has totally changed now.

How to Market Real Estate Listings in a COVID-19 World

Hence, here are a few smart ways on how to market real estate listing in the time of the COVID-19 pandemic:

Shoot video walkthroughs

Shoot video walkthroughs

The current global pandemic is transforming how people buy real estate properties. Since most people cannot go out freely these days, it is more convenient to check out properties at the comfort of their homes. More so, a good number of people are now more inclined to virtual real estate shopping and opt for less engagement with real estate agents until they are ready to make a decision. Thus, real estate companies need to make a winning strategy for video marketing.

Listings with eye-catching, well-produced video walkthroughs have truly been a game changer for lead generation nowadays. In order to attract more potential buyers, you must create impactful video walkthroughs and upload them to your listings, website, and social media accounts so as to be seen by a wider audience. You may also need to get residential or commercial real estate video production services to help you out with this kind of digital content. With this, putting more resources into video marketing to get more transactions is essential, especially at this point in time.

Maximize the use of social media

Error Loading Content on Facebook - How to Easily Fix This Common Facebook Problem It's one of the most annoying mistakes that Facebook users regularly end up dealing with. You see an error message that says "Sorry, you forgot to load content". You click the link and it takes you to a page where you can click "load more" but this still causes an error in loading the content. So what's going on? There are a few different reasons why this error happens. The first possibility is that you're having a problem with your internet connection. Sometimes, the connection may have a bad number of connections making it impossible for Facebook to be able to process a request for data. If you have a broadband modem or a cable internet connection, the error may only show if you haven't updated it recently. Another thing that could be causing the error is that your computer has been infected with a malicious program that's trying to cause serious damage to it. Firewalls are very good at preventing malicious programs like this from infecting your computer. However, some older computers don't have firewalls which will cause the error. There is also another big possibility that Facebook decided to make its interface different from everyone else's. When you attempt to access the error-loading content page, the site may have a different appearance than what you expect it to be. To fix this, simply update your internet browser and/or download the latest version of Internet Explorer. Profiles and pages not loading fully The second possible reason why you're seeing the error is that you're trying to access the feature but your browser isn't cooperating. This means that every time you try to load content on Facebook, the page just hangs up on you. This is usually because of something called the Facebook black hole. Fortunately, there is a very easy way to solve this error. To do this, you should first ensure that your PC is running as smoothly as possible. To do this, open up a program like System Tools or some other system tweaking/repair program. Open the program, then click "start". It will then allow you to select which drivers are causing the error. You'll want to disable any drivers that aren't working, then proceed to re-enable them ​​Get the facts. The next thing you want to do is go into the "dashboard" of your computer. Here you will see your drivers and programs, and you will need to look through them one by one. For the error in the Facebook profile, you just need to look for the specific Facebook application. Clicking on it should cause it to appear with a new window, making it easier to select the option to repair. You can also find other reasons why this error might show. Sometimes, a virus could be the problem. Or maybe you have corrupt registry files. These are just two of the many reasons why this error could occur. There are many other ways you can fix this problem if you're not sure exactly what it is, or how to fix it. Facebook won't properly load in Chrome or Firefox. If you are still seeing the Facebook loading errors, then it is strongly recommended that you look for a way to fix this problem. Not only is it frustrating, but it could be causing some serious issues with your computer as well. A slow computer is no reason to be on social sites, so make sure you take the proper steps to prevent this from happening. If you still have no luck with these methods, then it may be time to look into a program that can help you fix this error. One such program is one called " Error Killer". This is an all-in-one program that is designed to clean out all of the errors that might be slowing down your PC and causing errors in loading Facebook. The program works with Facebook to fix the problems on the profile page. Another way to get rid of these Facebook loading errors is to use a third-party program. There are several programs out there that can not only clean out your computer of errors but will also speed up your system. You can easily find these programs by doing a quick search on the Internet. One of the more popular programs is one called " Loading Dreamweaver". This is a program created by Adobe for Dreamweaver. It is a very powerful program that can easily fix Facebook profile error problems. To use this program, you simply need to go to the About Facebook section of your Facebook page. Under the Programs section, you will see a link to Download Dreamweaver. Clicking on this will take you to the program's page where you can select the option to Download Dreamweaver. Once you have downloaded the program, you can begin fixing the errors that are slowing down your PC.


Another effective way to generate leads and expand your network is through various social media platforms, such as Facebook, Pinterest, Instagram, and Twitter. These provide a better visual experience and more potential to gain the trust of the customers. In addition, most people use social media as a tool for finding the right property that suits their needs.

Real estate agents can post listings on different social media platforms and at the same time tap into big groups searching for real estate listings on Facebook. Maximize the use of social media by constantly posting your listings with complete information and right contact details. However, never overdo it to avoid being tagged as a spammer. Simply curate listings and content to a particular local audience and you will be able to get the leads that you need.

Create 3D virtual tours

3D virtual tours

Aside from video walkthroughs, 3D virtual tours are also a great way to market real estate listings. When the pandemic started, it caused the cancellation of open houses for safety purposes and agents had to transition to technology to continue selling properties. By creating impressive 3D virtual tours, you get to catch the attention of potential buyers anywhere they may be.

In order to create a virtual 3D dollhouse of a property, you must have the proper equipment to use, like Matterport. Invest in high-quality cameras or take into consideration the residential or commercial real estate video production services of professionals who have the skills and experience for the job. You will then feel confident enough to market your listings effectively with 3D virtual tours.

Stage properties virtually

3D virtual tours

If you have an empty property and want buyers to envision themselves in it, virtual staging is the key. It definitely gives a vacant space a character that attracts more potential buyers. In case you are not that knowledgeable enough about virtual staging, then seek professional help on this matter. There are a lot of companies that offer this kind of service these days, so you won’t be having a hard time looking for one.

Designing a property by displaying stylish, lifelike furniture helps in showing off the best features of the property. Through virtual staging, you bring life to a boring, vacant space, which is very appealing to potential buyers out there. So, make it a point to add this content when you are selling a property.

In the middle of it all, real estate industries need to revolutionize their ways in serving clients in this COVID-19 world we are now living in. Digital solutions are today’s powerful tools in making your business grow. These points specified above are just some of the crucial things you need to learn and adapt in marketing real estate listings. So, pivot your marketing strategies to still be on top of your game during these times.

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