Why Should You Go with Shopify Plus?
Shopify Plus is a popular platform for creating eCommerce websites. It is a business-to-business eCommerce platform with a lot of features. It takes care of the technical aspects of running a large eCommerce store. While small and medium-sized businesses primarily use Shopify, Shopify Plus is recommended for high-volume retailers. After owning a large eCommerce store, the question of how to keep evolving once you’ve reached the enterprise level arises.
The larger your store is, the more time you spend maintaining your tech infrastructure. In this case, Shopify Plus is the ideal solution. It’s a cloud-based platform that’s completely hosted. While standard Shopify accounts only offer informative analytics and reporting, Shopify Plus accounts also allow you to track your average order value over time. Shopify Plus also allows for the creation of “clone stores” or “multiple stores.”
In this article, we’ll look at how Shopify Plus’ powerful enterprise eCommerce features can help your company expand into the DTC (Direct to Customer) space.
If you’re looking to go direct-to-consumer, Shopify Plus is a powerful eCommerce platform that can meet your needs regardless of your company’s size.
Why Should You Go with Shopify Plus?
For providing a next-level customer experience, an online store that functions simply as an add-on to web tools is insufficient. Shopify Plus will assist you from beginning to end and provide you with additional control over how visitors interact with your store.
What Are the Benefits of Shopify Plus for Home Brands?
Many well-known home brands, such as Leesa, Brooklinen, Boll & Branch, Magnolia, and others, use Shopify Plus as their eCommerce platform. It is because of its features, which assist brands in getting to market faster, keeping costs under control, and many other advantages, such as:
Big-Ticket Purchases
When customers spend a significant amount of money on a product, they expect the online retailer to offer a financing option.
Even using a credit card is insufficient. According to a FuturePay poll:
- Nearly 75% of respondents say it’s important that eCommerce retailers offer more than just credit cards as a payment option.
- 15% of customers said they wouldn’t buy a big-ticket item online because they couldn’t find a suitable financing option.
- More than half of customers said that if they buy something online that costs more than $1,000, they would prefer to finance the purchase.
- You can use Shopify Plus to offer your customers a variety of payment options through integrations like Affirm, AfterPay, and Klarna.
Diverse Online Platforms
The goal of omnichannel commerce is to provide a seamless and integrated customer experience. The assumption in this approach is that most customers will engage with a brand across multiple channels before making a purchasing decision. For a unified customer experience, “all channels” revolve around the customer.
With Shopify Plus, you can integrate a variety of marketing channels, including:
- Amazon
- Buzzfeed or Houzz
- Facebook and eBay.
- Use Instagram to promote your ecommerce store’s products.
Automation in the Business
Automating business workflows will save you valuable time and effort, as well as money. Instead of internal workflows, you can concentrate on improving the business. Shopify Plus’s automation system will help you manage customer rewards, merchandising, fraud prevention, and other tasks more efficiently. You can also try out different marketing campaigns or strategies to increase sales and improve customer engagement. You can use Shopify to automate the following tasks:
Give customers tags or create groups based on their purchasing habits: Use personalized outreach to manage lists, increase sales, and strengthen relationships.
Track Loyalty Rewards: Loyalty programs can be used to boost customer engagement and encourage repeat purchases.
Integrate your selling platform with an inventory management system to track and manage items.
Standard merchandising and product organization: You can organize your products in a variety of ways to make it easier for customers to find what they’re looking for.
Track and reward your customers based on their lifetime spending: You can use data analysis to identify deserving or loyal customers in your store and reward them with exciting rewards.
Set up automatic flags and rejections for high-risk orders to reduce your exposure to fraud, hackers, and other threats.
Discounts Automation: Offers on products that aren’t selling well or are about to expire, for example.
Customer Customization: Customers place a high value on a personalized user experience.
Direct-to-Consumer Distribution
If your business is solely B2B or wholesale, Shopify Plus can assist you in quickly setting up a DTC eCommerce store. It will be able to do the following:
- Integrate your 3rd Party Service Providers and inventory for a faster order and inventory synchronization launch for both customers.
- Customers will have a better experience with you if you have reliable customer service.
- Customer data collection and direct marketing.
Final Thoughts
We’ve learned about the importance and concept of Shopify Plus in this article and how you can use it for your home brand store. Go for a reputable Shopify Plus development company to build a new store or migrate an existing one.
