Discord – A single platform for all Cryptocurrency Enthusiasts
As more and more people are taking an interest in cryptocurrencies, the fanbase of the social platform Discord is also increasing. Discord serves as an essential platform for like-minded individuals, where they can build their respective communities, acquire new information, and exchange ideas. The platform provides unlimited file storage, especially for those interested in activities that require large disk space, such as gaming and programming, including crypto, Defi, and NFTs. Different communities and channels exist on this platform, dedicated to different interests of the users.
Discord can greatly help crypto enthusiasts because the exchange of information on channels meant for individual coins, and coins on this platform can educate people about a protocol before they invest any money into it. The verification and bot-moderation features on the platform makes it safe for use and ensure that there are no fake users. With nearly 6.7 million active serves on Discord today, the server has become the place for crypto communities to thrive.
How Has Discord Proved To Be A Game Changer For Blockchain Enthusiasts?
When social media platforms like LinkedIn, Facebook, and Twitter are very restrictive on blockchain-related ads, there was an urgent need for such a platform that helps connect people interested in blockchain technology and cryptocurrencies. Discord proved to be a paramount medium to fulfill these needs in such a situation. Marketers focused on creating crypto communities on Discord to promote their projects.
This concurred with GaryVee’s feeling that
“Discord will be the prime social media destination for many of you trying to build your own communities moving forward in the Crypto world.“
For those who don’t know, GaryVee is a renowned entrepreneur and a crypto pioneer.
How to Launch a Crypto Community on Discord?
So, for beginners, the first thing which strikes the mind is how to launch a crypto discord server community.The initial step is to have some supporters to begin with. These can be your friends, family members, virtual peers, or in this case, crypto enthusiasts.
This is followed by a few more steps that you should follow to get your account ready to support your community.
These steps include:
- Bring together a bunch of people who are interested and knowledgeable about crypto, so they can both prompt questions and provide valuable insights to other users
- Generate a Discord account by filling out the form and verifying your email address
- Add your server by logging into your account and clicking on the + sign. This will allow you to select a template, choose your community and create rules
- Connect a bot to your Discord blockchain community and automate tasks on your server for moderating, welcoming, or blocking members. This AI tool is of great help when it comes to monitoring your community.
How to Manage Your Project’s Community on Discord?
Discord servers can considerably boost your brand awareness and help you attain a reputation in the crypto-verse. For this, your Discord server should have a presence of crypto enthusiasts to spread the word about your project. A crypto community manager should follow the below-listed steps to bring together a community that is genuinely interested in the project.
Focus on a Relevant Audience
Niche down your offers and services to get the most devoted users in your community. The more the content remains focused, the more the number of relevant members in the group will be.
Be Open To Feedback
The golden rule here is to know what your members need, listen to their Feedback and execute it. Your crypto community will appreciate this gesture of yours, resulting in an increase in the frequency and engagement in group discussions.
Be a Problem Solver:
If you are in crypto because you believe that the blockchain market will grow exponentially, ensure that you provide a complete package of problem-solving techniques.
Focus on the high-value proposition for your crypto community members to gain their trust. This can be done by establishing a meaningful relationship with them based on the values your project identifies with. By doing this, you maintain a reasonable engagement rate in the community and foster a loyal fanbase in the long run.
Blockchain-based projects usually rely on the use of Discord to utilize segments of their overall engagement marketing strategy. Platforms such as Quora, Reddit, or Telegram are also used; however, crypto-related promotions on these platforms are often associated with scams. Remember that given the decentralized nature of blockchain, community managers need to be available 24/7, and their knowledge and efficiency in solving problems are mandatory. Make sure you fulfill all these criteria and meet the community’s expectations.