How to Market Real Estate Listings in a COVID-19 World
Living in today’s COVID-stricken world is tough and full of uncertainties. The pandemic has affected a lot of people in terms of livelihood and worst of all lost people’s lives. It is a difficult time to live in this kind of situation, but there are solutions that could help us survive and get through it.
There are various industries that underwent turbulent changes over the past year due to COVID-19. And one of these is the real estate industry. A great number of real estate agencies and investors took a lot of time to find new ways to operate safely and effectively despite the current situation. The way real estate professionals interact with sellers and buyers has totally changed now.
How to Market Real Estate Listings in a COVID-19 World
Hence, here are a few smart ways on how to market real estate listing in the time of the COVID-19 pandemic:
Shoot video walkthroughs
The current global pandemic is transforming how people buy real estate properties. Since most people cannot go out freely these days, it is more convenient to check out properties at the comfort of their homes. More so, a good number of people are now more inclined to virtual real estate shopping and opt for less engagement with real estate agents until they are ready to make a decision. Thus, real estate companies need to make a winning strategy for video marketing.
Listings with eye-catching, well-produced video walkthroughs have truly been a game changer for lead generation nowadays. In order to attract more potential buyers, you must create impactful video walkthroughs and upload them to your listings, website, and social media accounts so as to be seen by a wider audience. You may also need to get residential or commercial real estate video production services to help you out with this kind of digital content. With this, putting more resources into video marketing to get more transactions is essential, especially at this point in time.
Maximize the use of social media
Another effective way to generate leads and expand your network is through various social media platforms, such as Facebook, Pinterest, Instagram, and Twitter. These provide a better visual experience and more potential to gain the trust of the customers. In addition, most people use social media as a tool for finding the right property that suits their needs.
Real estate agents can post listings on different social media platforms and at the same time tap into big groups searching for real estate listings on Facebook. Maximize the use of social media by constantly posting your listings with complete information and right contact details. However, never overdo it to avoid being tagged as a spammer. Simply curate listings and content to a particular local audience and you will be able to get the leads that you need.
Create 3D virtual tours
Aside from video walkthroughs, 3D virtual tours are also a great way to market real estate listings. When the pandemic started, it caused the cancellation of open houses for safety purposes and agents had to transition to technology to continue selling properties. By creating impressive 3D virtual tours, you get to catch the attention of potential buyers anywhere they may be.
In order to create a virtual 3D dollhouse of a property, you must have the proper equipment to use, like Matterport. Invest in high-quality cameras or take into consideration the residential or commercial real estate video production services of professionals who have the skills and experience for the job. You will then feel confident enough to market your listings effectively with 3D virtual tours.
Stage properties virtually
If you have an empty property and want buyers to envision themselves in it, virtual staging is the key. It definitely gives a vacant space a character that attracts more potential buyers. In case you are not that knowledgeable enough about virtual staging, then seek professional help on this matter. There are a lot of companies that offer this kind of service these days, so you won’t be having a hard time looking for one.
Designing a property by displaying stylish, lifelike furniture helps in showing off the best features of the property. Through virtual staging, you bring life to a boring, vacant space, which is very appealing to potential buyers out there. So, make it a point to add this content when you are selling a property.
In the middle of it all, real estate industries need to revolutionize their ways in serving clients in this COVID-19 world we are now living in. Digital solutions are today’s powerful tools in making your business grow. These points specified above are just some of the crucial things you need to learn and adapt in marketing real estate listings. So, pivot your marketing strategies to still be on top of your game during these times.
